We’re Being Spoon-Fed Lies, and We Need to Snap Out of It

Confirmation Bias gives us a feel-good feedback loop. To change the system, we have to challenge it.

Image: Penn State
Credit: Think Make Believe

Google Refined the Filter Bubble

We have to remember that the concept of marketing has historically always been about convincing the public to be attracted to a product or service. This form of communication has been around since humanity first attempted to draw figures, and has been a consistent method used in advertising. However, this has always been a hit-or-miss approach; hoping that the message was sent to the demographics that would inevitably buy. Everything changed with the advent of the internet, and entire new divisions of marketing were developed to dig deep into the psyche of the average user.

Image Source: Debunking Denialism

The Danger of Combining Confirmation Bias and Filter Bubbles

No matter what side of the aisle you are on, empowering others to feed information to you that doesn’t present the whole story is the bases for misinformation at an escalated scale. The difficulty with what is occurring in our social structure is that people have become accustomed to this methodology, and only a few refuse to adopt it without question. We have seen the fallout on some of these topics, from the ridiculous birther accusation against President Obama, the story that the girls abducted in Africa by Boko Haram was a made-up incident, and the Russian influence in the 2016 U.S. Presidential election and beyond.

Image Source: iDashboards

Can We Fight the Problem?

What began with a few voices expressing anger at the abuse of being manipulated by the very technologies that we depend upon, has increased to a crescendo. It took Congressional hearings involving high-ranking members of such notable companies such as Google and Facebook to bring the topics of fake news to the forefront. For those that were genuinely listening, there was a greater explanation of the methods used for confirmation bias and the filter bubbles that were freely offered to allow these forms of manipulation to occur.

“The finding is good news for our faith in human nature. It isn’t that we don’t want to discover the truth, at least in the microcosm of reasoning tested in the experiment. All people needed was a strategy which helped them overcome the natural human short-sightedness to alternatives.

We help Brands, Governments and Journalists see the “story behind the story” for a more authentic information ecosystem.

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